Copywriting is the art of describing your brand, it’s services and products to your potential customers in the most attractive and winning manner. Professional copywriting turns readers into buyers and improves your Organic SEO. It requires a wide range of knowledge, skills and creativity. No one understands your business better than you, but only a professional copywriter knows how to write a successful content for your site. DBrown Studio offers a comprehensive and holistic approach to writing a unique web content and selling web copy, with a focus on Digital Marketing and SEO: Website Copywriting, SEO Copywriting, Marketing Content, Advertising Copywriting, Writing Articles, Product Description…
Website copywriting is the writing of text for sites that solve certain tasks: providing consumers with relevant and interesting information, marketing and advertising of products / services, promotion of website in search engines. Professional Web copy attracting potential buyers to the site, assisting & influencing their choice, inspires confidence in your company, facilitates the decision to purchase on your site. The content for the web should reflect the essence of your brand, be unique, creative, grammatically correct and it can’t be written without knowledge of Digital Marketing & Organic SEO. DBrown Studio has a great experience in writing successful and unique content, optimized for readers & search engines.
SEO copywriting – is a specific technique for writing and editing texts for websites. In such a way that the user can easily read and understand the text, while the text contains the keywords in the right places and in the required proportions. The main task of SEO copywriting – is to increase the ranking of the site in search engine results, when performing searches for targeted key queries. SEO copywriting implies the optimization of other elements of the web page, in order to include keywords: page title, meta tags description and keywords, section headings, captions to pictures and the text itself. Writing SEO text is the work of professionals with advanced knowledge of HTML code and the principles of ranking in search engines.
Advertising Copywriting is aimed at a specific audience & is related to the commercial activities and sales of products / services. In the advertising text should be present motivation with an appeal to logical and emotional reasons under the influence of which the consumer will want to purchase a particular product / service. Any Ad copy begins with a powerful Headline, it’s purpose is to attract and retain consumer interest so that he/she continuous to read advertisement to the end. The text of Ad must be eye-catching, concise, and persuasive. In order for Advertising Copy to be effective it should include: unique benefits of products/services, proof of these benefits and the importance of these services for the buyer.
Writing content for a website has a strategic value. It affects the perception of your brand by potential customers and the promotion of your site. Professional web copy will set you apart from other competitors and increase your ranking on Google.
Writing articles for a blog on your site is an integral and important part in promoting the site. Your blog should be useful and interesting for readers, the constant posting of new and relevant articles will help to drive a quality traffic to your website.
SEO Copywriting is the foundation for the future work on Organic Search Engine Optimization of your website and the key to success in digital market. SEO copy with correctly included keywords will increase the ranking of the site on Google results.
Investing in high-quality and unique content pays off very quickly and bring more profit to your business. The process of promoting sites with decent content in search engines is much faster and easier. Professional content attracts more visitors to your site.
If you have the ambition to make your business international - you need to translate your site into other most spoken languages in the world. Thus, your services/products will be available to millions of new consumers, which will make you more competitive.
Marketing copy is the most powerful tool in advertising your business. Effective Advertising copywriting will provide your consumers with relevant information about your brand and its unique benefits and features in a persuasive and elegant manner.